Coaching the Next Generation of Category-Defining CEOs

After building and leading multiple technology start-ups to over $100MM in revenue, Bill now helps founders navigate the challenges of building, scaling, and leading high-growth companies.

About

Meet Bill Demas

Bill is a four-time internet and startup CEO with more than 30 years of experience at the intersection of technology, media, and data analytics. Throughout his career, he has focused on building cohesive, high-performance teams that launch disruptive technologies and create entirely new markets.

He has led organizations through multiple phases of growth—from early-stage startups to large-scale companies—and has helped teams scale rapidly while maintaining strong culture and execution.

Today, Bill works closely with CEO founders as a coach, helping them navigate the unique leadership challenges that come with building a company. In addition to coaching, he serves as a board member and startup investor, with approximately 30 investments across early-stage companies in AI, software, and health and wellness.

Visit Bill on LinkedIn

Credentials

Highlights from Bill’s experience building and leading high-growth technology companies.

30+

Years of experience

4x

Startup CEO

$1B+

Revenue Growth Led

~30

Startup Investments

Education

  • MBA, Harvard Business School
  • Brown University — Computer Science; Organizational Behavior & Management

Leadership Roles

  • CEO, Conviva
  • CEO, Shopkick
  • CEO, Turn
  • Executive leadership roles at Microsoft and Yahoo

Recognition

  • Goldman Sachs 100 Most Intriguing Entrepreneurs (2014)
  • Ernst & Young Entrepreneur of the Year Finalist (2012 & 2013)

Approach

Helping Founders Build and Scale High-Impact Companies

Building a successful startup requires more than a great idea. It requires strong leadership, disciplined execution, and the ability to navigate constant change.

 

Bill focuses on the objectives that matter most for long-term success:

Objective 1

Building High-Performance Teams

Developing cohesive leadership teams that scale with the company and perform at the highest level.

Objective 2

Launching Category-Defining Products

Turning innovative ideas into disruptive products that create and lead new markets.

Objective 3

Igniting Sustainable Growth & Profitability

Establishing the strategy, focus, and operational discipline needed to drive growth and profitability.

Startup Growth Framework

A Stage-Specific Curriculum for Startup Growth

Over the years, Bill has developed a curriculum based on the three critical stages of startup growth. Each stage focuses on the challenges founders face as their companies evolve.

Stage 1

Product-Market Fit

Designed for founders exploring or building a startup. This curriculum is open to entrepreneurs who want to develop the foundational skills needed to validate an idea and build early momentum.

$0 – $2MM

revenue

Stage 2

Gaining Traction

For founders who have found product-market fit and are ready to scale, building the leadership team, installing a disciplined operating rhythm, and turning early momentum into efficient, repeatable growth.

$2MM – $20MM

revenue

Stage 3

Breaking Out

Supports founders leading companies through rapid expansion—strengthening leadership, scaling operations, and building sustainable market leadership.

$20MM – $100MM+

revenue

The goal is simple: distill hard-won lessons into practical skills so founders can execute confidently, grow purposefully, and lead with impact.

Learn More

Frequently Asked Questions

Have a question we didn’t answer? Contact us.

  • Who is Bill Demas?
    Bill Demas is a successful four-time startup CEO and the founder of CEO Whisperer, a coaching program for startup founders. He has more than 30 years of experience in technology, media and data analytics, has led multiple startups from near-zero revenue to more than $100MM, and has scaled technology divisions from $250MM to $2B in revenue.
  • What companies has Bill Demas led?
    Bill has served as CEO of Conviva, Shopkick and Turn, and held executive leadership roles at Microsoft and Yahoo. He was an Ernst & Young Entrepreneur of the Year finalist in 2012 and 2013, and was named one of Goldman Sachs’ 100 Most Intriguing Entrepreneurs in 2014.
  • Does Bill Demas invest in startups?
    Yes. In addition to coaching, Bill is a board member and startup investor, with about 30 investments in early-stage companies in AI, software, and health and wellness.
  • What is Bill Demas' educational background?
    Bill holds an MBA from Harvard Business School and degrees in computer science and in organizational behavior and management from Brown University.

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