Coaching the Next Generation of Category-Defining CEOs
After building and leading multiple technology start-ups to over $100MM in revenue, Bill now helps founders navigate the challenges of building, scaling, and leading high-growth companies.
About
Meet Bill Demas
Bill is a four-time internet and startup CEO with more than 30 years of experience at the intersection of technology, media, and data analytics. Throughout his career, he has focused on building cohesive, high-performance teams that launch disruptive technologies and create entirely new markets.
He has led organizations through multiple phases of growth—from early-stage startups to large-scale companies—and has helped teams scale rapidly while maintaining strong culture and execution.
Today, Bill works closely with CEO founders as a coach, helping them navigate the unique leadership challenges that come with building a company. In addition to coaching, he serves as a board member and startup investor, with approximately 30 investments across early-stage companies in AI, software, and health and wellness.
Credentials
Highlights from Bill’s experience building and leading high-growth technology companies.
30+
4x
$1B+
~30
Education
- MBA, Harvard Business School
- Brown University — Computer Science; Organizational Behavior & Management
Leadership Roles
- CEO, Conviva
- CEO, Shopkick
- CEO, Turn
- Executive leadership roles at Microsoft and Yahoo
Recognition
- Goldman Sachs 100 Most Intriguing Entrepreneurs (2014)
- Ernst & Young Entrepreneur of the Year Finalist (2012 & 2013)
Approach
Helping Founders Build and Scale High-Impact Companies
Building a successful startup requires more than a great idea. It requires strong leadership, disciplined execution, and the ability to navigate constant change.
Bill focuses on the objectives that matter most for long-term success:
Objective 1
Building High-Performance Teams
Developing cohesive leadership teams that scale with the company and perform at the highest level.
Objective 2
Launching Category-Defining Products
Turning innovative ideas into disruptive products that create and lead new markets.
Objective 3
Igniting Sustainable Growth & Profitability
Establishing the strategy, focus, and operational discipline needed to drive growth and profitability.
Startup Growth Framework
A Stage-Specific Curriculum for Startup Growth
Over the years, Bill has developed a curriculum based on the three critical stages of startup growth. Each stage focuses on the challenges founders face as their companies evolve.
Stage 1
Product-Market Fit
Designed for founders exploring or building a startup. This curriculum is open to entrepreneurs who want to develop the foundational skills needed to validate an idea and build early momentum.
Stage 2
Gaining Traction
You’re not building in a vacuum. Bill will show you how to map your market, run a disciplined customer discovery process, and quantify your findings to ensure you’re you're solving a problem people will pay for—no guesswork.
Stage 3
Breaking Out
Supports founders leading companies through rapid expansion—strengthening leadership, scaling operations, and building sustainable market leadership.
The goal is simple: distill hard-won lessons into practical skills so founders can execute confidently, grow purposefully, and lead with impact.
Ready to launch your startup journey?
