Attaining Product-Market Fit

Turn your vision into a scalable business.

Scale your innovation-driven startup from $0 to $2MM in revenue with a curriculum built from real-world experience — not theory.

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Bill’s frameworks are a masterclass in scaling with clarity. His materials don’t just advise—they architect a strategic path from idea to impact.

Mike Liu CEO, FreeFuse

Stage 1 Overview

From idea to product-market fit — with guidance that cuts through the noise.

Most investors and advisors have never built a company from near inception or directed a successful pivot.  The CEO Whisperer has — four times. His program combines a structured, proven framework with the pragmatic insights that only come from lived startup experience.

This curriculum distills what actually matters when launching your company — and pairs it with highly personalized coaching to tailor every concept to your situation, team, and market.

Whether you’re launching your first company or starting again with a fresh idea, this is your strategic blueprint for navigating the chaos of early growth with discipline, confidence, and focus.

“Bill’s strategic guidance has been instrumental in our growth trajectory over the past year. His structured approach […] provided exactly the framework we needed to hit a remarkable inflection point, scaling Spiky.AI by 10X in just twelve months.”

Burak Aksar Founder, Spiky AI

“Bill’s CEO coaching framework gave me a clear, actionable roadmap to navigate the chaos of early-stage startups and pursue product-market fit with focus and confidence. His straight-talking guidance, practical methods, and ability to connect founders with the right people at the right time have made a transformative difference on our journey with Pulze. Bill doesn’t just give advice—he helps you focus, execute, and grow as a leader.”

Fabian Baier CEO & Co-Founder, Pulze

Is this for you?

My program is meant for the true builders.

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The CEO Whisperer framework is designed for founders who:

  • Are obsessed with solving a real, high-stakes problem in their market
  • Are committed to leading sales and growth themselves to $2MM
  • Have the endurance for ambiguity, and the humility to evolve their idea
  • Want practical structure, not just abstract advice

The curriculum provides powerful scaffolding — but real transformation happens through our boutique coaching approach. With fewer than 12 active clients at any time, Bill goes deep with the founders he coaches. You’ll get annotated transcripts of every session, actionable to-do’s, and a partner who’s scaled from $0 to $100MM+.

Curriculum

Practical, structured, and built for founders in the trenches.

This curriculum is designed to be executed alongside your actual startup work. Each phase brings focus and forward motion. And if you pair it with coaching, we tailor every step to your real-world challenges.

Module 1

Inception

This curriculum is designed to be executed alongside your actual startup work. Each phase brings focus and forward motion. And if you pair it with coaching, we tailor every step to your real-world challenges.

Module 2

Prospects, Customers and Markets

You’re not building in a vacuum. We’ll map your market, run a disciplined customer discovery process, and quantify your findings to ensure you’re you’re solving a problem people will pay for—no guesswork.

Module 3

Product

This is where the build begins. Define your minimum viable business product, test core assumptions, and lay the groundwork for customer feedback loops, software integrations, and roadmap iteration.

Module 4

Sales

Learn how to lead sales yourself, build your first probability-weighted funnel, and refine your messaging. Founders who sell are founders who win.

Module 5

Business Model

We quantify the economics of your startup. Can it scale profitably? How do your costs align with value capture? If the numbers don’t work now, we’ll fix them before you waste time.

Module 6

Fundraising

Whether you’re bootstrapping or raising, this module will help you build the story and credibility to secure your next round — or sustain without one.

Module 7

AI

AI is your ultimate accelerator — helping your start-up run faster experiments, learn quicker, and achieve product-market fit with fewer resources. Build defensibility and outpace competitors by focusing on what AI can uniquely unlock for your business.

Ready to launch your startup journey?

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